How To Increase Shopify Sales Using Klaviyo Email Marketing

How To Increase Shopify Sales Using Klaviyo Email Marketing

Elevating your eCommerce business's performance is more accessible than ever. Through integrating Shopify and Klaviyo, you can leverage email marketing strategies that not only enhance engagement but also multiply sales. In this guide, we'll explore some innovative strategies to harness the power of eCommerce email marketing using Shopify and Klaviyo. Read on for comprehensive insights and actionable tips.

Table of Contents

Understanding the Integration of Shopify and Klaviyo

What is the benefit of integrating Klaviyo with Shopify for email marketing?

Integrating Klaviyo with Shopify provides many benefits, including:

  • You can sync your customer data between your eCommerce store and email CRM, allowing for highly personalized marketing.
  • You can set up automated email flows like welcome emails, abandoned cart emails, and more to increase your revenue.
  • You can retarget customers who did not complete their purchases with compelling email and SMS offers.

How does using Shopify with Klaviyo improve customer engagement?

Using Shopify with Klaviyo enhances customer engagement through:

  • Personalization: Tailor content to each subscriber’s behavior and customer journey with your brand..
  • Behavior Tracking: Respond to customer behaviors with targeted email and SMS campaigns.
  • Continuous Engagement: Encourage repeat purchases through follow-up emails and offers.

How to Setup Email Flows in Klaviyo

How do I create a Welcome Email Flow in Klaviyo?

Wondering how to set up a Welcome Flow in Klaviyo for your Shopify store? Here's the step-by-step process:

  • Step 1: In Klaviyo, create a new flow and select the "Welcome Series" template.
  • Step 2: Customize your email content and design for a minimum of three emails.
  • Step 3: Set the trigger conditions, such as a new subscription through a popup, like your homepage popup.
  • Step 4: Set up your time delays and filters as needed between each email in your series.
  • Step 4: Review the flow for any technical errors, make sure UTM parameters are on and smart sending is off, and activate the flow.

Pro Tip: Rockstar Emails makes it easy to design a professional-looking email in just minutes using a drag-and-drop email creation tool inside your Canva account.

Rockstar Emails - Email Marketing Success

What are the best practices for Abandoned Cart Email Flows?

You can maximize recouped revenue from abandoned carts through an Abandoned Cart Email Flow inside your Klaviyo account. Here are some best practices.

  • Timely Follow-ups: Send the first email within one hour of cart abandonment.
  • Engaging Content: Include attractive images and persuasive copy that overcomes common objections to completing a purchase.
  • Special Offers: Consider providing limited-time discounts, free shipping, or other compelling offers.
  • Multi-step Sequence: Implement a series of emails to increase recovery chances using time delays.
  • Set Filters: Make sure this flow is set up to filter out people who complete their purchase.
  • Add SMS: If you have SMS subscribers, you can add an additional SMS message in this flow targeted to them.

Advanced List Segmentation with Klaviyo

How can I use advanced list segmentation in Klaviyo?

You can take advantage of advanced list segmentation in Klaviyo for your Shopify store pretty easily by:

  • Understanding Your Audience: Set up your segments based on preferences, purchase history, user behavior, and similar.
  • Creating Targeted Segments: Implement segments for high engagement, high spenders, new customers, local customers, non-purchasers, and similar.
  • Sending Personalized Email & SMS Campaigns: Tailor your email and SMS content to match each segment for higher engagement.
  • Testing and Iterating: Regularly review and update your Klaviyo segments to maintain relevance.

Capitalizing on SMS-only Offers

What are SMS-only offers and how can they increase sales?

SMS-only offers are offers made exclusively to your SMS subscribers. Promoting SMS-only sales through email campaigns, social media posts, and ads can help increase your SMS subscriber list size. SMS-only offers can help increase sales through:

  • Exclusivity: Offering special discounts or early access to sales exclusively through SMS is a scarcity tactic that traditionally converts well. 
  • Instant Communication: Reaching customers directly on their phones can help with instant communication when it’s needed for a last-minute or flash sale with less work involved.
  • Easy Integration: Klaviyo and Shopify enable easy setup of SMS marketing as well as easy migration from other SMS service providers. Having all your customers in one CRM can improve the customer journey.
  • High Open & Click-Through Rates: SMS often enjoys higher open and click-through rates than traditional email marketing and ads.

Monitoring and Analyzing with Klaviyo AI

How can Klaviyo AI help monitor and analyze email performance?

Klaviyo’s advanced AI can help improve your email marketing performance through real-time insights, predictive analytics, automation optimization, and increased efficiency:

  • Real-time Insights: Klaviyo AI provides actionable insights based on live data.
  • Predictive Analytics: Klaviyo can forecast customer behavior and predict things like gender, next purchase date, and similar.
  • Automation Optimization: Klaviyo can adjust your email strategies automatically based on historical performance. An example of this is Klaviyo’s ability to send an email campaign at the time each individual subscriber is most likely to engage with it.
  • Increased Efficiency: Save time and improve results through intelligent analysis and dashboards that display data dynamically and in real-time.


From welcome email flows to advanced list segmentation, Klaviyo's integration with Shopify offers an unparalleled opportunity to elevate your eCommerce marketing. Utilize these insights and techniques to craft personalized, engaging, and effective campaigns that resonate with your audience. 

By aligning your marketing strategies with the unique capabilities of Shopify, Klaviyo, and Rockstar Emails, your eCommerce store is well-positioned to soar to new heights.

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