In the fast-paced world of eCommerce marketing, creating compelling email templates doesn’t have to be a Herculean task. You can design powerful email campaigns without breaking the bank. This is your go-to guide for designing million-dollar email templates using user-friendly tools like Canva and Rockstar Emails. From getting your hands on free email templates to Shopify email marketing strategies, let’s dive into how your eCommerce brand can win at email marketing!
Table of Contents
- Understanding the Importance of Email Templates
- Designing Engaging Sale Email Templates
- Creating Welcome Email Templates with Canva
- Utilizing Rockstar Emails for Drag and Drop Solutions
- Email Marketing Analytics: Monitoring Success
Understanding the Importance of Email Templates
Why Are Professional Email Templates Crucial for eCommerce Marketing?
Why should you invest in well-designed email templates for your eCommerce brand when you can just use the free email templates that are included through your email provider?
Professional email templates are the bedrock of efficient email marketing. Not only do they save you time in crafting new emails, but email templates are also a direct reflection of the quality of your brand. You want to be perceived as professional and trustworthy, right? High quality, reusable email templates can help you through:
- Uniformity: Maintaining a consistent style and brand voice that your customers recognize and trust.
- Saving Time: Reusable templates save you time and unnecessary work.
- Personalization: Tailor messages for different audience segments.
- Professionalism: You have a unique opportunity to elevate your brand’s image through well-designed emails.
How Can High Quality Email Templates Boost Your Marketing Strategy?
Using high quality email templates can be a game-changer for your eCommerce brand because they are cost-effective, customizable, easy and quick to set up, and integrate seamlessly with your email CRM:
- Cost-effective: You can save money without compromising quality when you use email templates.
- Customizable: You can easily customize an email template to your brand’s unique fonts, colors, products, and offers.
- Easy and Quick to Set Up: With Rockstar Emails, you can quickly and easily set up professionally designed email templates inside Canva in just minutes.
- Integration: Seamlessly integrate your custom email templates with your email CRM and reuse them again and again for future email campaigns.
How to Design Engaging Sale Email Templates
What Makes a Sale Email Effective?
There are some specific elements that should be included in a sale email to ensure its success. A sale email should be:
- Attention-grabbing: Use compelling headlines, subject lines, and visuals to capture your subscribers’ attention.
- Interactive & Experiential: Every email should be a fun extension of your brand. Using design elements like animated GIFs, custom branded icons, mystery offers, and landing page designs can help increase your engagement and create a positive experience for your subscribers.
- Clear Call-to-Action (CTA): Incorporate noticeable and persuasive call-to-action buttons.
- Responsive: Ensure that your sale email design is compatible with various devices.
- Personalized: Include personalization in your email by using your subscriber’s first name and adding personalized recommendations and offers that align with your subscriber’s journey with your brand.
How to Increase Sales Through Effective Email Design
Your email design can play a large role in boosting revenue for your eCommerce store. Professionally designed email templates should have:
- Attractive Layouts: Visual appeal with images, GIFs, fonts, colors, sections, icons, & similar.
- Interactive Elements: Embed clickable elements or animated GIFs for an interactive experience.
- Customization: Customize your email templates and designs for different types of email campaigns.
- Compatibility: Make sure your email designs are optimized across different email providers and devices.
Creating Welcome Email Templates with Canva
How Can Rockstar Emails Improve Your Welcome Emails?
You can use Canva and Rockstar Emails to create a beautiful, custom Welcome Email Series for your eCommerce store. Rockstar Emails, together with Canva, offers:
- Easy Design Tools: User-friendly interface for quick design.
- Drag-and-Drop Editing Solution: Rockstar Emails is a drag-and-drop tool you can use inside Canva to quickly and easily customize pre-built email templates with your own branding and products.
- High-quality Email Templates: Access to professional-looking Welcome Email templates.
- Custom Branding: With Canva, you can upload your brand logo, colors, fonts and product images for easy access when creating your custom Welcome Email templates.
- Integration: Seamlessly and easily sync your custom email template with all email CRMs.
- Education: Rockstar Emails provides free video training on how you can improve your email marketing strategy to increase your eCommerce sales.. Each email template comes with a short training video that you can follow along with as you build your email.
Utilizing Rockstar Emails for Drag-and-Drop Editing Solutions
The Benefits of Using Rockstar Emails for Your Email Campaigns
Why should you consider Rockstar Emails to create email templates for your business? It's all about ease, efficiency, affordability, and increased revenue.
- No Design Expertise Needed: Create stunning emails without being (or paying) a graphic designer.
- Fast Creation: Design email templates in Canva in just minutes with our “drag-and-drop” editing tool.
- Affordable: Avoid hiring costly graphic designers and email marketing agencies with our DIY solution.
- Versatility: Rockstar Email templates can be used again and again for a variety of email campaigns including promotions, holiday sales, flash sales, welcome emails, gift guides, mystery deals, and more!
- Increased Revenue: A well-designed, professional email template can help elevate your brand’s equity and trust factor among your subscribers. By sending professionally designed emails to your list, you have an opportunity to increase your engagement, click-through rates, and sales.
How to Create Email Templates in Canva with Rockstar Emails
Looking to create beautiful email templates in Canva using Rockstar Emails? It’s super simple. Here's a step-by-step guide:
- Select an Email Template: Choose from Rockstar Emails' wide selection of email templates.
- Customize Your Email Template in Canva: Use our “drag-and-drop” interface inside Canva to customize your email template with your own branding and messaging.
- Import Your Email Template to Your Email CRM: Download and import your email template to your email CRM.
- Schedule and Send Your Email: Once everything looks good, go ahead and send your email.
Email Marketing Analytics: Monitoring Success
How to Measure the Success of Your Email Marketing Efforts
Wondering how you can gauge the success of your eCommerce email marketing campaigns? Keep an eye on these key metrics.
- Open Rates: Monitor the percentage of recipients that are opening your emails. Remember your open rate will be slightly overstated with the privacy measures in place due to iOS 15. Although every industry is different, you can shoot for a minimum email open rate goal of 30%.
- Click-through Rate (CTR): Measure the percentage of clicks on links within your email. A healthy email CTR can range depending on how large your email list is and what industry you are in, but a good goal is a 1% CTR.
- Conversion Rate: Assess how many clicks translate into desired actions (e.g., sales). I like to see between 5-10% of my clicks turning into sales. So for every 100 clicks on your email, you should see between 5-10 purchases. Again, this is highly related to the product or service you sell and can be unique for every business.
- Bounce Rate: Track the emails that were not delivered successfully. You want to make sure your bounce rate is under 1%.
- Spam Complaint Rate: Similarly to the bounce rate, you want to make sure less than 1% of email recipients are marking your email as SPAM.
- Unsubscribe Rate: Similar to bounce rates and spam complaint rates, you want to make sure less than 1% of your recipients unsubscribe from your email list from every email sent. Keep in mind this number can be higher for Welcome Email Flows since many people subscribe just to get a coupon code, with the intent of unsubscribing as soon as they receive their discount code.
Conclusion
Designing million-dollar email templates for your eCommerce brand doesn’t have to be a daunting task. With tools like Canva and Rockstar Emails, you can craft compelling sale email templates, welcome email templates, and more without spending thousands on a professional designer or email marketing agency.
By aligning your email marketing strategies with your brand and utilizing these cost-effective solutions, you're well on your way to boosting your sales and achieving eCommerce success. Whether you're new to email marketing or looking to up your game, these tips and tools are your pathway to thriving in the dynamic world of eCommerce.